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You do not need to spend an hour scrolling through LinkedIn.
You need 15 focused minutes and a reason for the right people to notice you.
⚡ IN THIS ISSUE:
Leave three comments that demonstrate expertise
Make two relevant connections
Publish one useful business lesson
In partnership with
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🔬 TODAY'S FIELD TEST
MINUTES 1–6: LEAVE THREE USEFUL COMMENTS
Find recent posts from customers, referral partners, or respected people in your industry.
Leave three comments that add something useful. You can:
answer a question
add a practical example
mention a mistake to avoid
share one lesson from experience
Do not write “Great post.” Do not turn the comment into a sales pitch.
A useful comment might say:
One step that often gets missed is reviewing the contract before choosing the closing date. That can reveal deadlines or costs that affect the entire plan.
The reader should learn something even if they never visit your profile.
MINUTES 7–10: MAKE TWO RELEVANT CONNECTIONS
Choose two people you would genuinely like to know: a potential referral partner, local business owner, former customer, vendor, or professional in a related field.
If LinkedIn allows you to add a note, keep it simple:
I appreciated your post about preparing a business for year-end. I work with several owners facing the same issue and would be glad to connect.
Do not send a sales presentation immediately after they accept.
MINUTES 11–15: PUBLISH ONE SHORT LESSON
Use this template:
A mistake I often see [type of customer] make is [mistake].
It usually causes [consequence].
A better first step is [specific action].
If you are dealing with this now, start by [small next step].
Keep it between four and eight short paragraphs. Use an example from your actual work without revealing confidential information.
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📡 MARKETING NEWS YOU CAN USE
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Techcrunch
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5 Ideas From Atomic Habits in 15 Minutes
Small habits compound. Systems beat goals. Identity drives behavior. Shortform pulls the key ideas from Atomic Habits, and thousands of other nonfiction books, into guides you can finish on a coffee break.
🧪 THE EXPERIMENT:
FIND ONE WIN
Think about one customer you helped recently.
Choose a situation with a clear lesson. It does not need to be dramatic. You may have:
found an error before it became expensive
helped a customer make a faster decision
simplified a confusing process
finished a project with an unusual limitation
prevented a common mistake
Get permission before identifying a customer or sharing recognizable details. If permission is unavailable, remove names and details that could reveal the person or business.
🧪 USE THE FIVE-PART POST
1. THE SITUATION
What was the customer trying to accomplish?
2. THE PROBLEM
What made the situation difficult, expensive, risky, or confusing?
3. THE ACTION
What did you recommend or change?
4. THE RESULT
What happened? Use a specific, truthful result when possible.
5. THE LESSON
What should a reader in a similar situation do next?
Here is the complete template:
A business owner recently came to us because [situation].
The main problem was [problem].
Instead of [common approach], we [action].
The result was [truthful result].
The lesson: [practical takeaway].
If you are facing something similar, start by [small first step].
Remove technical terms your customer would not use. Keep the post focused on the reader's lesson rather than repeatedly praising the business.
🎯 BEFORE YOU CLOSE THIS EMAIL
Set a timer for 15 minutes. Leave three helpful comments, make two thoughtful connections, and publish one useful lesson.
Find ONE win!
Write the five headings—situation, problem, action, result, and lesson. Add one or two sentences under each, remove the headings, and publish the post.
Bottom line: You do not need to go viral. You need the right people to repeatedly see that you are helpful and knowledgeable.
❓ WHAT DO YOU NEED HELP WITH?
We want Visibility Science to help with the marketing problems you are actually facing—not the ones marketers assume you have.
Reply to this email and tell us:
What part of marketing do you need help with right now?
What have you been trying to figure out?
What would you like me to explain or show you in a future issue?
It can be a broad question or one very specific problem. Your reply may help shape one of the next experiments we work through together.
Marketing engineered for business growth.
Till next time,
Social Media Today