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The Boost Post button is easy to press.
That does not mean it is helping you get customers.
If you want calls, messages, appointments, or leads, build a small advertisement around that result instead of paying for general attention.
⚡ IN THIS ISSUE
Build a simple Facebook advertisement in about 20 minutes
Spend only $10 on the first test
Measure a customer action—not likes
🚨THE VISIBILITY BLUEPRINT SALE ENDS THIS FRIDAY
The Local Business Visibility Blueprint is available for $27.99 through Friday, October 23. After Friday the price becomes $47.99 going forward.
🔬 TODAY'S FIELD TEST
BUILD ONE SMALL AD
Choose one service that you want to sell this week.
Do not advertise the entire business. Pick one clear offer, such as:
Schedule a furnace inspection
Request a home-value estimate
Book a tax-planning call
Get a kitchen-remodeling estimate
Now create the advertisement using this four-line formula:
Problem: Still unsure what your home could sell for?
Offer: Get a local home-value estimate based on current neighborhood sales.
Reason to act: Know the numbers before you decide whether to sell.
Next step: Request your estimate.
Use a real photograph of the owner, team, work, or result whenever possible. The image does not need to look like a national advertisement. It needs to look trustworthy and relevant.
In partnership with
The Book You Keep Meaning to Read Is Here
Everyone has a list of books they swear they'll get to. Atomic Habits. Never Split the Difference. The 48 Laws of Power.
Shortform has covered over 15,000 books, so the one you're thinking of is probably there. Each guide gives you the key ideas, how they connect to other books, and what to do with them.
Swap 10 minutes of scrolling for one big idea a day.
🧪 SET IT UP WITHOUT OVERCOMPLICATING IT
Inside Meta Ads Manager:
Choose the objective that matches the result you want. If you want a lead form, select a leads-focused setup. If you want messages, choose messaging. Do not choose engagement merely because you want people to notice the post.
Limit the location to the area you actually serve.
Use one photograph, one offer, and one call to action.
Spend $5 per day for two days.
Confirm that the form, message button, phone number, or booking page works before publishing.
Ten dollars will not prove whether an entire marketing strategy works. It can reveal obvious problems with the offer, advertisement, or next step before you risk a larger amount.
Count meaningful actions: completed forms, qualified messages, booked calls, or purchases. Likes are not the goal unless likes can pay the invoice. Inside Meta Ads Manager:
Choose the objective that matches the result you want. If you want a lead form, select a leads-focused setup. If you want messages, choose messaging. Do not choose engagement merely because you want people to notice the post.
Limit the location to the area you actually serve.
Use one photograph, one offer, and one call to action.
Spend $5 per day for two days.
Confirm that the form, message button, phone number, or booking page works before publishing.
Ten dollars will not prove whether an entire marketing strategy works. It can reveal obvious problems with the offer, advertisement, or next step before you risk a larger amount.
Count meaningful actions: completed forms, qualified messages, booked calls, or purchases. Likes are not the goal unless likes can pay the invoice.
Test that business idea this weekend
Skip the funding round and co-founder hunt
Describe the business, get the real product
Take payments from real customers immediately
Find out if your idea works in days
Keep going, or try the next one
Discount of $5 applies to first month of any paid plan. You need to sign up via this webpage in order to claim the discount. The discount applies to new and returning users without an active paid plan. Terms apply.
📡 MARKETING NEWS YOU CAN USE:
- Search Engine Land
- Search Engine Roundtable
- Search Engine Land
🎯 BEFORE YOU CLOSE THIS EMAIL
Choose one offer and write the four lines of your advertisement. If the form or landing page is ready, launch the $10 test today.
Then reply and tell me what you need help with. Is your biggest problem choosing an offer, writing the advertisement, selecting an audience, or tracking the result? What would you like me to cover next?
Bottom line: Stop paying for attention when what you really need is action.
❓ WHAT DO YOU NEED HELP WITH?
We want Visibility Science to help with the marketing problems you are actually facing—not the ones marketers assume you have.
Reply to this email and tell us:
What part of marketing do you need help with right now?
What have you been trying to figure out?
What would you like me to explain or show you in a future issue?
It can be a broad question or one very specific problem. Your reply may help shape one of the next experiments we work through together.
Marketing engineered for business growth.
Till next time,